Swot Analysis For Lululemon Athletica - 1043 Words

SWOT Analysis for lululemon athletica a. Current Strengths i. The commitment of the employees of lululemon athletica 1. Evidence from case: The employees commit to living a certain type of lifestyles in order to represent the company and the message behind it. (Page C-97) 2. Evidence from case: The employees of lululemon athletica are well rounded about the topics of healthy living, Yoga, and physical ways of staying healthy on a daily basis. This allows for customers to receive advice and recommendations from employees who practice this type of lifestyle. (Page C-97) ii.Christine M. Day (CEO)/ Increase of revenue due to Christine M. Day s actions 1. Evidence from case: Came to the company with a large amount of experience, Worked†¦show more content†¦This can affect the company’s reputation negatively and obtain negative publicity. (Page C-101) c. Potential Opportunities i. lululemon athletica has great potential for expansion 1. Evidence from case: The company has room for expansion by building more stores, increasing sales, expanding current stores, customer and employee satisfaction. According to Yoga In America, â€Å"36.7 million people in U.S practice yoga, 72% women† (Page C-101) 2. Evidence from case: Global markets are predicting an increase in demand from, â€Å"148 billion in 2015- 185 billion in 2020†. This shows the potential for the industry to grow and expand to other markets. ii. Selling direct to consumers ( e-commerce sales) 1. Evidence from case: Exhibit 2, Revenues and Income from operations shows an increase from 10.6% in 2012- 19.5% in 2016. (Page C-100) 2. Evidence from case: Corporate owned stores are losing revenues, from 81.6% in 2012- 73.6% in 2016 (Page C-100) d. Potential Threats i. Competition 1. Evidence from case: Other companies selling similar athletic wear such as, Adidas, Reebok, nike Etc. 2. Evidence from case: â€Å"The emergence of a New Formidable Competitor Specializing in sports and Fitness Apparel for women.† This represents the growth and emergence of new competition. ii. Costs of Employees/ Training/ Labor and Brand awareness 1. Evidence from case: Large training andShow MoreRelatedLululemon Swot Essay671 Words   |  3 PagesSWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. 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